WORLD NEWS

KIOF 97.9 FM / Las Vegas Public Radio To Open An Office In China

KIOF 97.9 FM / Las Vegas Public Radio becomes the first independent State of Nevada Public Broadcaster to have a presence in mainland China

October 5, 2019, at 8:26 AM

BEIJING (LVPR) — In September 2019, KIOF 97.9 FM / Las Vegas Public Radio began the process with the Chinese government to open an office in mainland China. On Sunday, September 29, 2019, KIOF 97.9 FM / Las Vegas Public Radio President/CEO Gregory LaPorta met with Chinese officials at the Ministry of Foreign Affairs in Beijing, China to discuss the process of establishing an independent public broadcasting facility which is part of the ongoing US - China Trade talks Mr. LaPorta has been involved with for some time on behalf of the United States representing Las Vegas, Nevada.

The new Las Vegas Public Radio office in mainland China will be aligned with radio station's International Tourism Project already underway over the past several months with the goal of doubling our local tourism numbers here in the Las Vegas, Nevada valley from 42 Million to 84 Million over the next several years.

Mr. LaPorta states, "The Las Vegas Public Radio brand name is easily identifiable by many Chinese people when making plans to visit the Las Vegas, Nevada valley. It only makes common sense to have a presence in mainland China (also to represent the overall Asian region) where local Chinese citizens can stop by the radio station on assistance they may need before traveling here to the Las Vegas valley. It's also a missing piece in overall Las Vegas tourism amongst the Asian community. The Las Vegas Public Radio brand is easily identifiable by local Las Vegans who also may be traveling in the region and need assistance from some friendly local faces".

Interested local media outlets wishing to join into this venture with Las Vegas Public Radio in mainland China are urged to contact the radio station for more details.


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